Don't Take It Personally | EP 254
A consultation can feel great right up until the person decides not to move forward.
When that happens once, it can be disappointing. When it happens several times in a row, it can leave even an experienced coach wondering what changed, what they did wrong, or whether they are as good at this as they thought they were.
In this Financial Coaches Classic, Cody shares what happened when a stretch of seven or eight new clients was followed by five consecutive noes. Maria helps him look beneath the rejection and recognize how easily coaches can make both the yeses and the noes about themselves. When we take too much credit for a client’s decision to move forward, we may also accept too much responsibility when another person chooses not to.
The conversation explores why a potential client’s no may have more to do with their own fear, uncertainty, or belief in what is possible than with the coach sitting across from them. Maria and Cody also talk about remaining genuinely helpful without becoming attached to the outcome, remembering that the coach is not the product, and responding to success and disappointment with gratitude and grace.
Rejection is part of building a coaching practice. It may still hurt, but it does not have to define your ability, your value, or what happens next.
🎧 Resources & Links Mentioned in This Episode
If this conversation has you thinking about how you handle consultations, rejection, and the emotional side of building your practice, here are a few ways we can support you.
Start with THE Financial Coaches Network, our private space for coaches to connect, ask questions, and keep growing alongside others who understand the work.
If you’re looking for a clearer path to build your coaching practice, take a look at Getting Started as a Financial Coach.
You can also join our free Facebook group, THE Financial Coaches Community, to connect with other coaches, ask questions, and be part of the conversation.
If you’d like to talk through where you are or what your next step might be, you can schedule a call with us here.
Have a question for the podcast? Email us at [email protected].
Music by Summer School.
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