What Great Financial Coaches Understand About People with Chris Hogan | EP 100

For the 100th episode of THE Financial Coaches Podcast, Maria and Cody are joined by Coach Chris Hogan for a wide-ranging conversation about what it really means to coach people well. 

Chris shares lessons from years of coaching individuals, training financial coaches, and working with leaders and business owners. The conversation moves beyond budgets and financial knowledge into the human side of coaching: listening closely, asking better questions, understanding what someone really wants, and helping clients recognize what may be happening beneath the numbers.

They also talk about one of the harder lessons coaches eventually learn. We can guide people, provide information, ask thoughtful questions, and hold them accountable, but we cannot control what they ultimately do with it. Chris shares how he had to learn not to want the outcome more than the person he was coaching, while Maria points out that coaches shouldn’t take responsibility for every struggle—or take credit for every win.  

The conversation also explores finding your own voice as a coach, creating an environment where clients don’t feel judged for their financial mistakes, and recognizing how much encouragement can matter when someone is already carrying guilt or shame around money.   

🎧 Resources & Links Mentioned in This Episode

If this conversation has you thinking about how you show up for the people you coach, here are a few ways we can support you.

Start with THE Financial Coaches Network, our space for coaches to connect, ask questions, and keep growing alongside others who understand the work.

If you’re looking for a clearer path to build your coaching practice, take a look at Getting Started as a Financial Coach.

You can also join our free Facebook group, THE Financial Coaches Community, to connect with other coaches, ask questions, and be part of the conversation.

If you’d like to talk through where you are or what your next step might be, you can schedule a call with us here.

Have a question for the podcast? Email us at [email protected].

Music by Summer School.

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